What are Digital Printing Services and How Does it Work?
The digital printing process is a bit difficult from traditional printing such as litho printing, which mainly uses wet ink and transfers the same image via printing plates. Digital printing services, on the other hand takes a different approach and gathers the images ready for print, from a complex set of formulas and numbers. The digitalised image is used to control the deposition of ink, toner and exposure, to replicate the image you would like to print.
Inkjet or toner based printers are the most common types of printers used in digital printing. The Inkjet printer produces the image by plotting tiny ink droplets on the surface of the paper to create your image. Using toner a fine, plastic based powder – this printer produces dots smaller than that of the Inkjet and comes out dry.
Advantages of Digital Printing Services
Digital printing services are best for the modern method of printing, which has a huge amount of benefits for the consumer.
1. Saves Time
The best advantage of digital printing services is that it provides much faster results than the traditional printing methods using plates. When using digital printing, you just need to upload high resolution file of the image and the leave the rest of the work on the digital printer. Hence, it will results in much faster turnaround time for the direct mail marketing campaign.
2. Customisation
The digital printing process is best suited for the customised direct mail marketing. The digital printing provides variable printing option through which each piece of direct marketing can be created uniquely whether its flyer or a brochure.
Nowadays, it becomes a common marketed principle to think of the customers as an individual and personalisation is become important to cater everyone in individualistic manner, which a digital printing service can provide easily.
3. Less Distortion of Images
The digital photo printing is able to produce high quality prints even from a lower resolution image. The technology of digital printing is also significantly improved since it was first introduced in the market till now, which allows for less distortion of images. The finished prints is usually sharp, precise while the traditional printing like litho offers a softer finished product.
4. More Development
The popularity of digital printing is surging, owing to various benefits it gives to the end results. The digital printing process is constantly undergoing development. The digital printing is fast and more cost effective as well as worthwhile adapting. There are other benefits as well such as digital printing requires fewer man hours, communication and has a higher turn around all reasons to continue to develop the process in the future.
Conclusion
Digital printing is not just limited to black and white but also includes colour printing. It is far more powerful with some amazing benefits that most of your printing job will be done in few minutes. Hence, these are some benefits that make you believe that digital printing services are best for you and your business.
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